What defines an e-commerce site? This is not just the products they sell, but how well those products are doing. A successful webshop is measured by its performance in terms of traffic, conversion rates, revenue, and customer satisfaction. If you’re looking for tools to measure your webshop performance, this article will provide some insight into these five ecommerce tools.
Google Analytics is a powerful tool to use to measure your webshop performance. By using Google Analytics, you will be able to track important metrics such as traffic sources, conversions, and retention rates. This tool shows the number of visitors that come to your website as well as their location. You’ll also get detailed information about what content people are interacting with (e.g., time on site) and the devices they’re using (e.g., mobile). The insights provided by Google Analytics give you great insight into how your online store is performing. It also helps in knowing where improvements need to be made for it to perform better in the future.
Google Analytics provides a lot of information about visitor behavior, so you’ll be able to identify where customers are dropping off or not to see certain content – all without setting up a complicated system yourself.
Crazy Egg is an online application that comprises several tools: Heat map, Scroll map, Overlay, and Confetti that will allow you to monitor your website’s activities. Crazy Egg will give you a better insight into your customers’ behavior by identifying the sections of your website that visitors pay most and least attention to. With this information, you stand a better chance of understanding what your website visitors prefer and can increase more of it. Many brands, including Yahoo, Dell, and eBay, use the Crazy Egg tool to boost their conversion rates and engagement levels.
Optimizely is an easy-to-use, E-commerce tool that can help you to compare two elements of your website design. With this ecommerce tool, you can perform A/B tests on your website. This tool also lets you experiment with your web pages and alter their appearance to settle on the colors and layout most suitable for your website visitors. The Optimizely tool provides real-time results that help you make the most optimal decisions towards your webshop performance achievements. For example, if your webshop performance objective is to increase traffic to your website, Optimizely will provide the statistics to help you attain this goal.
The WHSR Tool is the best eCommerce tool to help you analyze your competitors’ websites and web shops. It will help you to identify all the aspects that make your competitors’ web shops competitive. This knowledge is essential to know and use because millions of eCommerce businesses are all scrambling to get a share of website traffic. The insight that this tool offers you will help you to gain an advantage in your niche. The WHSR Tool will give you important insight into the technologies your rival web shops are using and the pricing structures they employ. It offers you the best insight regarding all the top rival brands found in your niche. This ecommerce tool will also provide an opportunity to conduct SEO competitor analysis. Essentially, the WHSR Tool allows you to capitalize on the weaknesses of your rivals while ‘borrowing’ their best strategies.
Google My Business
The Google My Business tool is another free and easy-to-use tool that can help you to boost your presence across Google and let your customers find you easily. Google My Business enables your business profile to be displayed when people make relevant and related searches to your webshop. It provides crucial information such as the products you offer and your shop’s location and operating hours. It also showcases customer reviews from past customers. Google My Business will let you tell your story through photos interactively. This ecommerce tool also gives you valuable insight into how customers search for your business and where most of your customers originate from.
The five e-commerce tools to measure webshop performance that we’ve discussed in this blog post should be enough to give you some ideas for improving both customer engagement and conversions. We hope these insights have been helpful and if not, please let us know what else you would like us to cover.
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