Digital Marketing

How To Build A Marketing Calendar

Creating an effective marketing calendar yearly can be tedious but very helpful. It helps get your whole team on the same page with expectations, what is coming up to communicate to the public and how everyone can help.

In this step-by-step process, I’ll walk you through how to create a marketing calendar to coordinate your marketing efforts.

So, let’s get started:

1. Determine the special events/holidays for your industry that you want to optimize

2. Decide which channels you’ll use

3. Review a system or template that is easy for everyone on your team to use

4. Determine the team members involved

5. Brainstorm content ideas

Holiday Marketing Calendar for 2023

Here is a list of useful holiday marketing calendars that you can use to plan your marketing campaigns for 2023.

January 2023

January 1 – New Year’s Day
January 1 – Science Fiction Day
January 14 – National Dress Up Your Pet Day
January 17 – Martin Luther King Jr Day
January 20 – Get to Know your Customers Day
January 29 – National Puzzle Day

February 2023

February 1 – Lunar New Year
February 9 – World Pizza Day
February 14 – Valentine’s Day
February 15 – Singles Awareness Day
February 21 – Presidents’ Day

March 2023

March 1 – Mardi Gras
March 2 – Ash Wednesday
March 8 – International Women’s Day
March 17 – St. Patrick’s Day
March 18 – World Sleep Day
March 19 – Let’s Laugh Day

April 2023

April 1 – April Fool’s Day
April 10 – Siblings Day
April 17 – Easter
April 22 – Earth Day
April 27 – Denim Day

May 2023

May 3 – Teachers’ Day
May 5 – Cinco de Mayo
May 8 – Mother’s Day
May 13 – Friday the 13th
May 30 – Memorial Day

June 2023

June 8 – Best Friends Day
June 14 – Flag Day
June 19 – Juneteenth Independence Day
June 19 – Father’s Day
June 21 – First Day of Summer
July 24 – Parents’ Day

July 2023

July 4 – Independence Day / 4th of July
July 8 – National Video Games Day
July 17 – World Emoji Day
July 17 – Ice Cream Day
July 20 – National Hot Dog Day
July 30 – Friendship Day

August 2023

August 5 – International Beer Day
August 8 – International Cat Day
August 9 – Book Lovers Day
August 26 – National Dog Day

September 2023

September 5 – Labor Day
September 11 – Grandparents Day
September 21 – International Day of Peace
September 22 – First Day of Autumn / September Equinox
September 27 – World Tourism Day
September 30 – International Podcast Day

October 2023

October 5 – World Teacher’s Day
October 10 – World Mental Health Day
October 24 – Diwali
October 31 – Halloween

November 2023

November 6 – Daylight Savings Time
November 11 – Veterans Day
November 15 – National Entrepreneurs Day
November 24 – Thanksgiving
November 25 – Black Friday
November 26 – Small Business Saturday
November 28 – Cyber Monday

December 2023

December 16 – National Ugly Christmas Sweater Day
December 18 – Free Shipping Day
December 24 — Christmas Eve
December 25 — Christmas Day
December 26 — Boxing Day
December 31 — New Year’s Eve

Final Thoughts

As you saw in the previous sections, a marketing calendar is absolutely essential for a business. You need to decide on the format of your calendar, plan ahead and optimize your strategy along the way. The more details you put down, the easier it will be to keep track of your efforts and performance.

If you decide you want to take it to the next level, you can download or create a marketing calendar template of your own that you’ll be able to use year after year.

Marketing Tools

Graphics checklist

Dealing with graphics is something that every marketer eventually faces in their everyday job.

Make sure you have the relevant graphical tools at your disposal.

Image editing tools

The following tools can help you with basic design tasks, such as whipping up a social media post or a header image for your newsletter.

Crello
Canva
Snappa
Adobe Creative Cloud tools, such as Photoshop or Illustrator

Stock images

Pexels
Unsplash
Pixabay
Pikwizard
Our marketing team uses Shutterstock collection on top of taking photos ourselves

On-page SEO

These sources can help you conduct an on-page SEO strategy:

Moz Open Site Explorer is a good place to start for an overview of your current SEO situation. With this software, you can also check the position of competitors on Google.
Finding the keywords that your ideal prospects use to search for your company is vital. SemRush is a great software for keyword research.
Ahrefs is a goldmine for effective keyword research and SEO audit (on top of that, they provide tons of educational content)
Google Search Console – a tool to analyze your organic search traffic from Google

Here are some marketing resources for business owners:

Google Analytics: Google Analytics is a free tool that tracks website traffic and provides valuable insights about your visitors, such as their demographics, interests, and behavior.
HubSpot: HubSpot is a popular marketing automation platform that provides tools for email marketing, lead generation, social media management, and more. They offer a free plan with limited features, as well as paid plans with more advanced capabilities.
Canva: Canva is a user-friendly graphic design tool that allows you to create professional-looking images, social media graphics, and marketing materials, even if you have no design experience.
Mailchimp: Mailchimp is a popular email marketing platform that allows you to send targeted email campaigns to your subscribers. They offer a free plan for up to 2,000 subscribers, as well as paid plans with more features.
Hootsuite: Hootsuite is a social media management tool that allows you to schedule and publish posts, track engagement, and monitor your brand’s reputation across multiple social media platforms.
Moz: Moz is a popular SEO tool that provides keyword research, on-page optimization, link building, and other SEO services to help improve your website’s search engine ranking.
SEMrush: SEMrush is another popular SEO tool that provides keyword research, competitor analysis, and site audit tools to help optimize your website’s performance.
Google Ads: Google Ads is a pay-per-click advertising platform that allows you to target specific keywords and demographics to reach potential customers. It can be a powerful tool for driving traffic to your website and generating leads.
Facebook Ads: Facebook Ads is a pay-per-click advertising platform that allows you to target specific demographics, interests, and behaviors to reach potential customers on Facebook and Instagram.

The 6 Marketing Trends of 2022

The marketing landscape is changing fast. Marketers must keep up while still maintaining their brand experience across channels that include mobile devices and desktop computers. The future can be bright for those who can deliver personalized experiences at scale and stay through the dynamic world of social media.

To remain relevant and current, marketers need to be knowledgeable about the latest trends in marketing.
Here are the six most important ones that will continue into 2022:

Future of Events Will Be Hybrid

During the Covid-19 pandemic, marketers were like tenterhooks when their real-time marketing campaigns and P.R. strategies fell apart due to health advisory restrictions on movement. The cancellation of various in-person events like product launches, press releases, and charity dinners affected the marketing strategies of almost every business.

As business operations such as meetings and conferences went virtual, marketing events became more cost-effective to host. As the world slowly accepts its new normal, more face-to-face interactions continue. Businesses are expected to adopt the hybrid model of events: simultaneously having a virtual and physical event.

The main advantages have been greater reach and attendance, cost reduction and more sponsorship opportunities. The increased engagement with the audience during and after the event will make this a hot trend in 2022.

Content Alignment Will Never Be More Important

The companies that want to gain market share in their respective industries will have to align their business goals with a content marketing strategy. Social media, P.R., and SEO will have to work together to increase the brand’s momentum and credibility in the marketplace.

Content repurposing, syndication, and curation will play a key role in sourcing a website’s content. A company will have to strive to rank on Google by linking its business with diversified topics that add value to its audience. The business will have to place itself as an expert in its industry to build references and connections.

Marketing Companies Will Take More Ownership

The marketing agency industry has grown and has become appealing to businesses that want to reduce their in-house staff costs while increasing sales. Companies that need marketing expertise to grow leads will offer marketing agencies and teams ownership in their business. This will create a win-win situation for the business because the agency will do all it can to increase revenue and, consequently, the company’s value.

Engaging Non-Profits Will Be a Big Part of Marketing Plans

There are two types of business products in any industry that gain a significant market share. Firstly, there are the ones that solve a problem. Secondly, some products have a story to tell and support a cause. The problem with the business that solves the problem is that there is high competition with new versions of products coming into the market daily.

Marketing plans in 2022 will be more of an emotional and psychological play because they will share their stories and support a non-profit cause. Many potential buyers prefer to purchase from businesses that contribute to a Non-Profit and its cause. This is because the customer is persuaded to buy more into the cause and less into the product.

AI Will Make Influencer Marketing Easier and More Results-Driven

Influencer marketing is a yet powerful form of marketing to build your brand and reach new customers. According to Statista, the industry is worth $14 billion. Businesses have started reaching out to local influencers who offer more value.

A.I. can help you find influencers with specific content or themes that will resonate well with the business. The A.I. can curate the posts on social media so people who follow them see them first. This makes the whole process more authentic! Also, with predictive A.I., marketers will only pay influencers for conversions and sales they bring, therefore assuring them of a high return on investment.

Marketers Will Find Alternatives to Third-Party Cookies

The recent rise of data privacy concerns has marketers looking for ways to protect their customers’ information. However, Google will need time before deciding whether or not they want to support third-party cookies from 2020 onward because it’s not until 2023 that consumers can expect changes in how this affects them and businesses alike. Meanwhile, marketers will need to opt for Google’s “Privacy Sandbox” or FLoC (Federated Learning of Cohorts). It allows them to achieve personalization and targeting without intruding on user privacy.

As the world of marketing changes, your business needs to change with it. These 6 Marketing Trends of 2022 are a combination of trends that will continue to grow in the coming years. How many do you already see impacting your business? Which trend has caught your attention and why? Let us know below!

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DIY marketing is a thoughtful idea but not a very effective one! This is because the most effective digital marketing strategy needs the touch of an experienced digital marketer. It also saves you unnecessary waste of time, effort, and potential losses from trial-and-error work. A highly qualified digital marketer will efficiently carry out the processes of analyzing results, nurturing and retaining leads, and building websites with good SEO and more. As much as DIY digital marketing sounds like a noble idea, we should leave it in the hands of more qualified professionals!

Give us a call today at 310-340-0619 today and claim your FREE Digital Marketing Audit today! We’ll talk soon.

How to Prepare Your Digital Marketing Strategy for 2022

The digital marketing strategies you put in place for 2022 should create more sales and higher engagement rates than you did in 2021. However, the rapid shifts in the technological landscape and changes in the way brands interact with their customers can make preparing your digital marketing strategy for 2022 quite challenging. If you need a way to stay ahead of the curve, this blog post will help guide you through what your strategy should look like in 2022.

Diversify Your Content Marketing Strategy

Consistent and regular publishing of high-quality content for your audience through blog posts is crucial. Informative content about your brand educates your target audience on ways to solve their problems with your products and services. It takes several high-quality blog posts to convert leads into buyers. Adhering to this practice can boost your website visitors’ chances to end up in your email lists and subscribe to your email newsletters.

Another aspect of effective content marketing is the use of video content. Video content is highly interactive and will exponentially boost your engagement level with your target audience. Moreover, most users have attested to prefer video content instead of other forms of content you may produce. Combining a good content marketing strategy with effective analytics can put your brand on the path towards massive success in 2022.

Optimize for Voice Search

While the traditional typing in text to perform searches is not going anywhere in the foreseeable future, voice search is steadily gaining prominence. By 2020, research shows that 50% of all searches were voice-activated. Businesses that capitalize on this trend in 20211 will potentially capture sales and new customers. Voice search via mobile or through specialized devices like Amazon’s Echo devices provide significant convenience to customers’ online browsing experience. Optimizing your website for voice search will require that you select suitable keywords. Here, the best keywords are the phrases that sound more like what users might say instead of terms that sound better when typed during online searches.

Host More Live Events

Hosting live events more frequently will be one of the ‘go-to’ techniques that most businesses rely on in 2022. The main objective of hosting these events will be to boost the engagement levels with leads on social media platforms. Now, there are various types of events that you can settle for here. A webinar is one good example. Another great way to connect with your audience is by hosting fun Q&A sessions that provide the followers a chance to ask you questions. Use these to display your knowledge and build credibility. Consequently, more and more people will want to know more about your business. Take advantage of the fact that we all like freebies and offer giveaways when your website visitors have successfully participated.

Prioritize Personalization

Most people are more open to interacting with a brand that provides targeted content and special offers tailored just for them. Carefully analyzing the traits of your target market is thus essential. A better understanding of your target customers will allow you to craft a highly personalized digital marketing strategy. In addition, better insight regarding your customers will help you to effectively segment your target audience based on their preferences and problems that they are facing.

Showcase Plenty of Social Proof

Social proof essentially works as a seal of approval and will help you create trust in your target market. It is essential in persuading visitors to your website who are reluctant to take any action at first. One type of social proof is customer reviews. Many buyers make their purchasing decisions based on reviews of other customers that highlight what they think about a particular product or service. Displaying customer reviews on your product page(s) will increase the likelihood that potential customers will make an order.

Another aspect of social proofing is live sales notifications. These usually pop up when website visitors are browsing through eCommerce stores. They see alerts regarding other customers’ purchases and are thus motivated to follow suit.

Ready for the new year?

2022 will be a good year for businesses. However, if you want your business to reap maximum benefits in 2022, you need a solid digital marketing strategy. Use these key issues to create a digital marketing strategy that will boost your website traffic and increase your sales and revenues. Good luck!

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5 Ways to Identify and Fix Keyword Cannibalization

Keywords 101

Conducting online searches is the fastest way people look for products and services that they need. If the users know the exact search terms that they can use to get their desired results, the searching process becomes faster and effortless. The best and most appropriate keywords help customers find you quickly and improve the likelihood of not missing out on potential sales.

When performing their online searches, users can input keywords by typing a series of words that are relevant to the products and services they seek. They can also use speech recognition technology and virtual assistants to conduct their searches. The search engines, like Google, require to type in words to match the most relevant content, as displayed. If you are in the business of hair care products, some appropriate keywords to use include hair, hair oil, conditioner, hair shampoos, etc. Failure to highlight these keywords means your website may not be displayed on the search results when the search engine performs a search. The result of which is missed opportunities for brand awareness and sales.

Identifying Keyword Cannibalization

Keyword Cannibalization is where Google may choose to give a higher ranking to pages that are not ‘high priority while lowering the ranking of the pages you wish to have higher rankings. Google does this to punish those who have the habit of using many identical keywords all over their website content (keyword stuffing). This malpractice renders Google incapable of establishing what content it should rank higher.

Identifying keyword cannibalization on your website requires that you search your website and your keywords. Suppose your business deals in hair care products, one possible name for your website would be haircare.com. Let us assume you want to discover the keyword cannibalization for hair conditioners. You will be required to search for haircare.com together with ‘hair conditioner’ and other keywords. From the results, you can conclude whether there are traces of keyword cannibalization. If you happen to see a particular post you uploaded some time ago outranking a more recent post, this is a sure sign of keyword cannibalization.

5 Ways to Prevent Keyword Cannibalization

Merge Content

Merging your website content can maximize the search engine optimization of your website. This technique works best for a situation where two of your pages have related content. In the hair car example, one of the pages may be highlighting the best hair care products your users should try. Another page may provide details about the haircare products that will not be very suitable for your users. Merging these two pages will reduce the likelihood that keyword cannibalization occurs.

Delete Content

Deleting content that is not relevant to your website anymore can also work. As your business grows, you will find it likely that you need the old content less. If this content outranks your most recent website content that you wish would rank higher, you should delete this old content altogether.

Remove Keywords

This tactic will be effective when you wish to remain with specific content but not others. The removal of the unwanted keyword is not detrimental to the website. An easy-to-do technique, this strategy is slow but proves very effective in keeping keyword cannibalization at bay.

Alter Your Internal Linking

Having a link to another web page on your web page makes Google rank the linked web page higher. To prevent keyword cannibalization, you should improve these internal links. You can do this by modifying the internal links so that content is perceived as ‘less valuable’ links to the particular content you deem high priority and valuable. Therefore, when the search engine (like Google or Bing) picks up on this, the linked, high-priority content ranks higher on the search engine results pages.

Change The Inbound Link Request

Changing the inbound link request becomes necessary when less valuable and old content ranks higher than your recent, more helpful content because of links created by other websites. To correct this, you need to first use software that can track backlinks. The second step is to communicate with the relevant webmasters of the linked websites to alter the links or delete them altogether. Your search engine rankings will improve if the webmasters successfully replace the old links with the links that you consider high priority.

What do we do now with all this information?

In reality, keyword cannibalism can happen on any website page because users might search for a product or service using different keywords over time. This means you should always check your analytics data to identify which pages may have been impacted by this issue and the search terms used by visitors who clicked on those links. Use the strategies listed above to minimize keyword cannibalism on your website.

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Digital Marketing VS Traditional Marketing: Which is Better?

Adopting the best form of marketing for your business is essential. Whether you choose digital marketing or a traditional form of marketing, a high Return on Investment is always the desired goal. This blog shall explore the differences and benefits of digital and traditional marketing and determine better for your business.

What Is Digital Marketing?

This is the promotion of products and services of a brand through electronic devices and the internet. Also known as online marketing, it involves selling through mobile apps, email, and social media networks like Facebook and Instagram.

Advantages Of Digital Marketing

Digital marketing is easy to measure

Online metric tools and web analytics make it possible to measure digital marketing. Establishing how effective your marketing campaign is, becomes an easy affair. 

It provides better-targeted campaigns

Digital marketing makes it easy to offer your customers targeted and personalized offers. With digital ads, you can target customers with specific needs for more effective results and sales.

It offers a more significant, global reach.

It provides an avenue for your brand to be displayed globally. The ability to build a decent brand presence ensures that smaller brands have a fair chance of competing with their established counterparts. 

Digital marketing generates higher engagement.

Posting blog content regularly, consistently sharing relevant social media posts, and using tools like online polls and surveys will enable a brand to boost its engagement rate. 

Disadvantages Of Digital Marketing

It needs consistency to keep the audience’s attention.

For digital marketing to be effective, a brand must constantly and consistently create new content for its users. This effort will consume not only a lot of your time but also financial resources. 

It is very competitive

Digital marketing campaigns are very competitive. If your digital campaign does not stand out, reaching your intended target audience becomes challenging. 

High dependency on technology

Since technology is at the core of digital marketing, it means that a technological glitch of any kind, e.g., if the links are not functioning or webpages pages are not loading, the brand’s digital marketing campaign is negatively affected. 

Requires specific skills and training

Digital marketing is a field that requires a specific set of skills and expertise, such as SEO optimization skills, Search Engine Marketing, and more. A business must either hire a specialist or outsource its digital marketing.

What Is Traditional Marketing?

It is a form of marketing that promotes products and services through offline channels, including print media, direct mail, telemarketing, and outdoor advertising (billboards, banners, etc.).

Advantages Of Traditional Marketing

It connects well with the local market

When a business advertises locally, the residents relate more with it because they can readily access it and build positive relationships.

Traditional marketing is more ‘credible’ and tangible than digital marketing.

Most people tend to believe more in ads that they can see and even touch! Ads found on billboards, newspapers, and even TV create a perception that the brand is thriving and credible. 

Better retention of traditional advertiser messages than on digital marketing.

Traditional forms of marketing are more recognizable and understandable when seen on hard copy marketing collateral like brochures and magazine ads. These ads also have a higher level of brand recall than the ads swiped on social media.

Traditional marketing can supplement a brand’s exposure

It is an excellent avenue you can use to get the customers you may miss out on through your digital marketing efforts. It is crucial to know that not all customers access the internet and see your digital adverts.

Disadvantages Of Traditional Marketing

Traditional modes of promotion cannot be updated.

Updating ads in traditional marketing means that you have to create a new ad altogether. This means additional costs of producing hard copy materials.

Less information communicated

It isn’t easy to display all the information that you wish to. For example, presenting information regarding your brand’s complex pricing options is not easy. You would require a lot of space on a flier to convey this information.

It is a costly form of marketing.

Placing ads on different media like newspapers and flyers is very expensive. To launch a new marketing campaign, you need to pay for the production and distribution of your ads afresh. 

Conclusion

Digital marketing and traditional marketing are both important. The best marketing strategy for your business depends on what you’re trying to achieve, your resources, and your target audience. However, it is clear that digital marketing will continue expanding in the coming years while traditional forms of advertising are becoming less effective. Until then, get the most of each by using a mix of both types of advertising. 

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The Ultimate Guide to Creating a Digital Marketing Strategy for Mompreneurs

Digital marketing can be a daunting task if you’re a mompreneur. With all the different channels and constantly changing algorithms, it’s hard to know where to start or stay on top of trends. In this post, we’ll take a deep dive into what digital marketing is and why it’s essential for your business. We’ll also provide an easy guide on creating the strategy that will help you reach more people in less time with less effort!

Create a Buyer Persona

A buyer persona is a composite sketch of your ideal customer based on data and feedback from real customers. By creating a buyer persona, you can understand who your customers are. It can help you create a marketing message that resonates with them and helps them see the benefits of what they’re buying from you.

A good buyer persona will also contain the customer’s demographics and even their lifestyle activities, such as hobbies. Last but not least, the most vital piece of buyer persona information is your customer’s purchasing trends. 

Evaluate Your Existing Digital Channels 

A digital marketing strategy for any mompreneur who wishes to create a successful business venture should carefully assess the digital channels at her disposal. These digital channels include owned media like blogs and websites. Another form of digital channels includes earned media such as customer reviews and mentions on their social media accounts. Last but not least, every mompreneur should evaluate the paid media such as paid ads and sponsored ads. A good assessment will highlight which among these digital channels works best and offers the best results. 

Improve Your Website’s SEO

Improving the SEO of their websites should be of high priority to all mompreneurs. A website that is SEO-optimized will generate more traffic than a website that isn’t. Consequently, the SEO-optimized website will rank better on Google, Bing, and other search engines. It is essential to perform an audit of the website using tools like SEOptimer that will highlight all the SEO issues affecting their website and determine the best possible remedies. 

A common remedy for improving the SEO of a website is to increase the loading speed of web pages. This method helps to minimize high bounce rates and avoid visitors abandoning a shopping cart before checking out. A high bounce rate will contribute to the lower ranking of your website on the search engine results pages. 

Tools like the Google PageSpeed Insights will enable all mompreneurs to establish the loading speeds of their web pages. 

Including backlinks from authority websites, optimizing their websites for mobile, and using the best keywords are other SEO best practices that will improve the website’s ranking. 

Run Paid Ads

Paid ads are very effective when it comes to giving you results within the shortest time possible. When used in conjunction with SEO, paid ads work like a charm. They incur costs but can generate revenue when you observe best practices like creating unique landing pages for each paid ad you put out. Another creative strategy to use when running paid ads is to include contact phone numbers to help track and monitor all offline conversions. 

Leverage Content Marketing

Leverage content marketing to build your customer relationships and forge new connections.

An example of this would be posting on social media or creating a blog post with valuable information for target audience members who are potential clients. Content Marketing can help the mompreneur grow exponentially as an individual in the business world.

Create Facebook and Instagram Shops

Facebook and Instagram shops are great for mompreneurs to run their businesses without traveling or leaving their homes. These shops also save them time and money by reaching their customers efficiently. Many customers also love the convenience of shopping from home and on their phones at any time.

The steps of setting up an account for your new social media shop include:

Building a catalog of items.
Adding pictures and descriptions of each product.

Customize your listings with tags that will attract customers interested in your niche market.

Use Email Marketing

Email marketing is a tried-and-tested method that can help mompreneurs promote their products very cost-effectively. The most important thing is to get their customers’ email addresses to enable the mompreneurs to create email lists. They can then share newsletters regularly about their products and offers. 

Conclusion

Using these strategies to grow with digital marketing, they can assist mompreneurs in generating more traffic, more leads, build a lasting relationship with their customers, and cost-effectively grow their businesses. Good luck!

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How To Use Social Listening To Boost Your Brand’s Reputation

Ever since social media became the dominant form of communication, it has become increasingly crucial for brands to engage with their audiences on these platforms. It’s essential to stay on top of what people are saying about your brand, whether it’s positive or negative feedback, to maintain the trust you’ve built up with followers. It takes years to build your brand’s good reputation, but it only takes seconds to ruin it if you make the wrong decisions.

Social listening is the act of gathering all the online evidence of people’s reactions to your brand. Everything you say or publish online within your brand’s approved network can directly influence it. Online marketing professionals agree that social listening includes your social media presence and all the spectrum of actions you make online- both organic and advertised.

In this blog, we shall discover how social listening can help to improve your brand’s reputation. Ready? Let’s dig in!

Use It to Improve Your Content

For a solid brand reputation, you need exclusive and intuitive content on your site. Content creation should be the first to amend when you sense that social listening is turning against the brand. Analyze the reactions and feedback from posted content to know what content to post more often. Example, people may comment more on recipe content and less on others, so increase the recipe content.

Good content can attract traffic to visit your brand and inspire them to share it with others. As a result, your brand’s reputation stays positive because of the correct interpretation of social listening.

Use it to Stay Current in Social Listening Trends.

Every day social listening trends change, making it important to check what is popular now and how it could affect your brand’s image. Many new online marketers underestimate the power and dynamics of these trends that are necessary for social listening.

Social listening trends come from a mill of reactions from social media users. People who fail to understand the deeper meaning of social listening trends cannot protect their brand name. In the example of the Kodak company that had to change its logo since social listening trends believed it was outdated by producing only film for older cameras. It took years for marketers to reinstate the Kodak brand’s power.
It is best to analyze the brand’s trends, make the right movements, and plot the best online strategy to answer the threats.

Find Brand Analytics

Thankfully, there are many brand analytics within the social listening tools. These analytics can show you how your brand is accepted by social media users and check all the fluctuations of this approval in a specific time frame. Amazon Seller Central has a fantastic brand analytics tool to show you where you stand all the time and check the acceptance of your brand to your desired audience.

Marketing experts agree that brand analytics can reflect social listening when you order the report.

It’s sometimes hard to find the right brand analytics. However, once you spot the right tool, you can generate even more reports and alter your strategy. That makes you more efficient in telling your brand’s story to be new and existing customers and gives you more confidence that your brand’s reputation will remain solid no matter the external threats.

Use Social Listening Tools Reports Wisely

Social listening media generate many reports that should be all used wisely. These reports have to be directly related to your brand and make it look exciting to the public. For a more genuine report, you need social listening processes. Marketers who invest heavily in their brand’s image should quickly create a social listening process to alert them about negative turning points in their reputation.

Social listening tools may warn brand managers about the necessity to change certain aspects and practices of the brand. If you fail to identify the causes of decline, the brand reputation could collapse and it will be hard to restore once ruined.

Connect your Brand to Influential Ambassadors

The brand’s reputation is directly related to the widespread social media presence of your ambassador. All successful brands use influencers or famous people to pull up their brand image. They use these people’s image, influence, and acceptance with the audience to project their brand to the world.

Conclusion

If you are looking to boost your company’s reputation, social listening is a great place to start. With the right resources and know-how, you can use this powerful marketing tool to take control and shape what clients think about your brand online.

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How to Improve Your Web Shop Performance: 6 Things that Can Easily Escape Your Attention

The web shop is the new frontier for any company. It’s where customers find you, and it’s your opportunity to stand out from the competition.

How do you ensure that you don’t miss things that can easily escape your attention? Are you doing everything right to have a successful web shop that drives sales?
In this blog post, we will provide tips for increasing your web shop performance and give you the 6 things that easily escape your attention. Ready? Let’s dig in!

How to Increase Engagement on your Web Shop

Providing a great customer experience for your customers will boost the rate of engagement with your customers. Here are easily forgotten ways to increase engagement performance in your web shop;

Faster loading speeds will be more appealing to your website visitors.
Optimizing the website design for mobile
Boosting engagement with social media platforms like Facebook and Twitter.
Using SEO techniques to drive traffic back onto your website.

Ultimately, all of these things must work together – one without the other will not produce optimal results.

Provide Multiple Customer-friendly Payment Options

Challenges during the payment process are the most common reasons for increased rates of cart abandonment. According to research by the Baymard Institute, a whopping 49% of customers claim that increased shipping fees and taxes compel them to abandon their shopping carts. Another 18% have admitted to leaving their shopping carts due to a complicated payment process. Giving your customers a variety of payment platforms that are customer-friendly is a good solution. Easy access to customer service with a chatbot or phone number can also help resolve any payment problem.

Harness the Power of Multimedia

Multimedia includes visual content like videos, images, and infographics. These are very effective in grabbing the attention of your potential customers. Customers will be able to recall your brand quickly if you use high-quality pictures that showcase your product. Also, choose to use high-quality videos to demonstrate to your customers how your products work for an improved customer satisfaction and web shop performance. Using the power of multimedia boosts your credibility and improves customer loyalty.

Optimize Images and Improve Mobile-Friendliness

Optimizing images is a critical practice that many marketers do not consider. To optimize images, minimize your images to Google’s recommended size of between 160×90 pixels and 1920×1080 pixels. This reduction must not reduce the quality of the image. Having a descriptive image filename that includes the keywords is also an essential way of improving your web shop performance and increasing its visibility online.

It is essential to improve the mobile-friendliness of your website. Make sure that your site can be seen on both mobile, iPad, laptop, and desktop devices. If your web shop is non-responsive, you will get high bounce rates as customers leave your shop for other mobile-friendly shops. Increased user-friendliness will also give you a better ranking on Google and improve your web shops overall performance.

Employ Color Psychology

Colors have always been associated with the ability to evoke feelings. The choice of color for your web shop or product influences the purchasing decision of your customer. WebFx has shown that color associations with a brand affect a massive 85% of people to buy a particular product. Therefore, you must understand what each color means and the feelings it can evoke in your target audience.

For example, restaurants use the red color to denote ‘appetite.’ The cosmetic industry finds pink suitable, while companies in the healthcare industry prefer blue. Pfizer, for instance, uses the blue color to denote a sense of well-being.

A web shop in the automobile industry can use silver to represent high-quality workmanship and even luxury. Additionally, fashion and apparel companies predominantly use black to convey sophistication, style, and formality.

As a marketer, you should integrate suitable color shades and hues in your product displays to boost the dwell time of your web shop visitors. This increase in dwell time will boost the rate of customer engagement and, ultimately, more conversions.

Conclusion

If you want to improve your web shop performance, you must know these six things that can easily escape your mind; payment options, multimedia, color choices, and image and mobile optimization. Include these in your marketing strategies for the improved performance of your web shop. As a result, your web shop will flourish!

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How To Generate Leads in The Holiday Season

The holidays are a special time to enjoy the festivities with family and friends. However, it also presents you with an excellent opportunity to grow your business. Just like everyone else caught up in the holiday mood, your competition may use this period to take some time off from doing business. It is why you should grab the opportunity to stay ahead.

However, marketing and generating leads during the holiday season can also be challenging. Most people shift their attention to spending time with their loved ones and would not be receptive to being bombarded by sales pitches. Altering your marketing strategy to make your potential customers feel special is essential.

How can you generate leads during the holidays?

Keep reading to discover the BEST NON-INVASIVE LEAD GENERATING TACTICS.

Offer Discount to Those Who Sign Up for Your Newsletter

During the holiday season, people like to take advantage of the numerous special deals and discounts offered. Subscribers will therefore be eager to sign up for your newsletter to discover your holiday offers. A good example happened at the J.Crew factory. They once offered a holiday shopping discount deal of “40% to 60% off everything” to those who would subscribe to their newsletter.

Send Holiday Cards to Potential Leads.

When done right, sending holiday cards to your prospects will generate goodwill and generate sales in the future. A lovely holiday card with warm greetings can go a long way to reviving the interest of ‘dead’ leads. It reminds your prospects of your business. A holiday card is also a great way of expressing gratitude to previous customers you have served. Having your business name and brand logo on the card will help to ‘subtly’ promote your business.

Run A Contest on Social Media

People are more open to engaging with businesses online when there are zero financial risks involved. Contests are an excellent way of boosting your engagement rates with prospective clients. Your prospects can qualify to enter your contest if they either share your page with their friends or subscribe to your email marketing list. For example, Tasty Burger once ran a holiday photo-sharing contest dubbed “12 Days of Ugly Sweaters.” Their customers were supposed to showcase their holiday fashion to stand a chance to win a prize of a $150 gift card.

Sending Seasonal Messages and Offers by Email

Create relevant and attractive email messages during the holiday season to help your brand stand out. Make sure the email adds value while promoting your products. For example, if selling cookware, share free holiday recipes and images of them in your cookware. Include a coupon or discount for buying the cookware. To add the holiday spirit, use holiday-themed banners, colors, and clever wording that can compel them to make a purchase.

Use Incentives Like Free Shipping

Online shopping is usually at its peak during the holiday season. Offering free shipping can put your brand in a position to gain a competitive advantage. Brands should therefore embrace the ‘free shipping’ strategy to make their customers’ shopping experiences better. The rewards app Shopkick conducted a holiday survey that revealed close to 94% of all online customers indicated that free shipping was very appealing to them when shopping over the holiday season! Free shipping also helps to increase conversion rates. By eliminating the ‘burden’ of shipping costs during the holiday season, customer satisfaction levels rise. Result? Higher customer loyalty!

Sponsor Or Participate in Community Events

Taking part in community holiday events such as tree lighting ceremonies will propel your brand awareness with prospective clients. When you sponsor an event, you can donate your branded products, including t-shirts, caps, pens, and tents. If you have a restaurant and participate in a holiday event such as a Christmas parade, you can take the opportunity to sell your branded refreshments to the attendees. This will help your brand to become more visible and get more leads.

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