The marketing landscape is changing fast. Marketers must keep up while still maintaining their brand experience across channels that include mobile devices and desktop computers. The future can be bright for those who can deliver personalized experiences at scale and stay through the dynamic world of social media.
To remain relevant and current, marketers need to be knowledgeable about the latest trends in marketing.
Here are the six most important ones that will continue into 2022:
Future of Events Will Be Hybrid
During the Covid-19 pandemic, marketers were like tenterhooks when their real-time marketing campaigns and P.R. strategies fell apart due to health advisory restrictions on movement. The cancellation of various in-person events like product launches, press releases, and charity dinners affected the marketing strategies of almost every business.
As business operations such as meetings and conferences went virtual, marketing events became more cost-effective to host. As the world slowly accepts its new normal, more face-to-face interactions continue. Businesses are expected to adopt the hybrid model of events: simultaneously having a virtual and physical event.
The main advantages have been greater reach and attendance, cost reduction and more sponsorship opportunities. The increased engagement with the audience during and after the event will make this a hot trend in 2022.
Content Alignment Will Never Be More Important
The companies that want to gain market share in their respective industries will have to align their business goals with a content marketing strategy. Social media, P.R., and SEO will have to work together to increase the brand’s momentum and credibility in the marketplace.
Content repurposing, syndication, and curation will play a key role in sourcing a website’s content. A company will have to strive to rank on Google by linking its business with diversified topics that add value to its audience. The business will have to place itself as an expert in its industry to build references and connections.
Marketing Companies Will Take More Ownership
The marketing agency industry has grown and has become appealing to businesses that want to reduce their in-house staff costs while increasing sales. Companies that need marketing expertise to grow leads will offer marketing agencies and teams ownership in their business. This will create a win-win situation for the business because the agency will do all it can to increase revenue and, consequently, the company’s value.
Engaging Non-Profits Will Be a Big Part of Marketing Plans
There are two types of business products in any industry that gain a significant market share. Firstly, there are the ones that solve a problem. Secondly, some products have a story to tell and support a cause. The problem with the business that solves the problem is that there is high competition with new versions of products coming into the market daily.
Marketing plans in 2022 will be more of an emotional and psychological play because they will share their stories and support a non-profit cause. Many potential buyers prefer to purchase from businesses that contribute to a Non-Profit and its cause. This is because the customer is persuaded to buy more into the cause and less into the product.
AI Will Make Influencer Marketing Easier and More Results-Driven
Influencer marketing is a yet powerful form of marketing to build your brand and reach new customers. According to Statista, the industry is worth $14 billion. Businesses have started reaching out to local influencers who offer more value.
A.I. can help you find influencers with specific content or themes that will resonate well with the business. The A.I. can curate the posts on social media so people who follow them see them first. This makes the whole process more authentic! Also, with predictive A.I., marketers will only pay influencers for conversions and sales they bring, therefore assuring them of a high return on investment.
Marketers Will Find Alternatives to Third-Party Cookies
The recent rise of data privacy concerns has marketers looking for ways to protect their customers’ information. However, Google will need time before deciding whether or not they want to support third-party cookies from 2020 onward because it’s not until 2023 that consumers can expect changes in how this affects them and businesses alike. Meanwhile, marketers will need to opt for Google’s “Privacy Sandbox” or FLoC (Federated Learning of Cohorts). It allows them to achieve personalization and targeting without intruding on user privacy.
As the world of marketing changes, your business needs to change with it. These 6 Marketing Trends of 2022 are a combination of trends that will continue to grow in the coming years. How many do you already see impacting your business? Which trend has caught your attention and why? Let us know below!
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