The Ultimate Guide to Creating a Digital Marketing Strategy for Mompreneurs
Digital marketing can be a daunting task if you’re a mompreneur. With all the different channels and constantly changing algorithms, it’s hard to know where to start or stay on top of trends. In this post, we’ll take a deep dive into what digital marketing is and why it’s essential for your business. We’ll also provide an easy guide on creating the strategy that will help you reach more people in less time with less effort!
Create a Buyer Persona
A buyer persona is a composite sketch of your ideal customer based on data and feedback from real customers. By creating a buyer persona, you can understand who your customers are. It can help you create a marketing message that resonates with them and helps them see the benefits of what they’re buying from you.
A good buyer persona will also contain the customer’s demographics and even their lifestyle activities, such as hobbies. Last but not least, the most vital piece of buyer persona information is your customer’s purchasing trends.
Evaluate Your Existing Digital Channels
A digital marketing strategy for any mompreneur who wishes to create a successful business venture should carefully assess the digital channels at her disposal. These digital channels include owned media like blogs and websites. Another form of digital channels includes earned media such as customer reviews and mentions on their social media accounts. Last but not least, every mompreneur should evaluate the paid media such as paid ads and sponsored ads. A good assessment will highlight which among these digital channels works best and offers the best results.
Improve Your Website’s SEO
Improving the SEO of their websites should be of high priority to all mompreneurs. A website that is SEO-optimized will generate more traffic than a website that isn’t. Consequently, the SEO-optimized website will rank better on Google, Bing, and other search engines. It is essential to perform an audit of the website using tools like SEOptimer that will highlight all the SEO issues affecting their website and determine the best possible remedies.
A common remedy for improving the SEO of a website is to increase the loading speed of web pages. This method helps to minimize high bounce rates and avoid visitors abandoning a shopping cart before checking out. A high bounce rate will contribute to the lower ranking of your website on the search engine results pages.
Tools like the Google PageSpeed Insights will enable all mompreneurs to establish the loading speeds of their web pages.
Including backlinks from authority websites, optimizing their websites for mobile, and using the best keywords are other SEO best practices that will improve the website’s ranking.
Run Paid Ads
Paid ads are very effective when it comes to giving you results within the shortest time possible. When used in conjunction with SEO, paid ads work like a charm. They incur costs but can generate revenue when you observe best practices like creating unique landing pages for each paid ad you put out. Another creative strategy to use when running paid ads is to include contact phone numbers to help track and monitor all offline conversions.
Leverage Content Marketing
Leverage content marketing to build your customer relationships and forge new connections.
An example of this would be posting on social media or creating a blog post with valuable information for target audience members who are potential clients. Content Marketing can help the mompreneur grow exponentially as an individual in the business world.
Create Facebook and Instagram Shops
Facebook and Instagram shops are great for mompreneurs to run their businesses without traveling or leaving their homes. These shops also save them time and money by reaching their customers efficiently. Many customers also love the convenience of shopping from home and on their phones at any time.
The steps of setting up an account for your new social media shop include:
- Building a catalog of items.
- Adding pictures and descriptions of each product.
- Customize your listings with tags that will attract customers interested in your niche market.
Use Email Marketing
Email marketing is a tried-and-tested method that can help mompreneurs promote their products very cost-effectively. The most important thing is to get their customers’ email addresses to enable the mompreneurs to create email lists. They can then share newsletters regularly about their products and offers.
Using these strategies to grow with digital marketing, they can assist mompreneurs in generating more traffic, more leads, build a lasting relationship with their customers, and cost-effectively grow their businesses. Good luck!
Get the best Digital Marketing Agency in Los Angeles behind you TODAY!
DIY marketing is a thoughtful idea but not a very effective one! This is because the most effective digital marketing strategy needs the touch of an experienced digital marketer. It also saves you unnecessary waste of time, effort, and potential losses from trial-and-error work. A highly qualified digital marketer will efficiently carry out the processes of analyzing results, nurturing and retaining leads, and building websites with good SEO and more. As much as DIY digital marketing sounds like a noble idea, we should leave it in the hands of more qualified professionals!
Give us a call today at 310-340-0619 today and claim your FREE Digital Marketing Audit today! We’ll talk soon.