Digital marketers know the importance of content. They have to create a lot of it to keep their audience engaged and coming back for more. But without careful consideration, they can end up with low-quality content that ends up hurting their SEO.
Most Common Content Mistakes that you are making in your SEO
More brands have increasingly become aware that improving their SEO practices will help them to drive more traffic to their websites. However, it is critical to remember that the best foundation for a brand’s SEO strategies has to be supported by high-quality and valuable content. This blog post looks at seven common mistakes digital marketers make when writing content that harms their search engine rankings.
Keyword Cannibalization occurs when search engines like Google rank low priority pages higher than your high priority pages. More often than normal, this happens when you practice keyword stuffing, which is where you attempt to boost your rankings by littering your website content with more than necessary, similar keywords. Other practices promoting keyword cannibalization include having separate pages of related content and having internal links linked to less valuable web page content.
Including Unnecessary Redirects
Including unnecessary redirects is one of the worst things that can ruin the user experience of a website visitor. How often have you encountered that situation where you click on a particular link on a web page and get redirected to another page that you do not even want? This experience can be very annoying and disappointing. If you were expecting to read specific content and get redirected to content you do not need, it most likely makes you abandon the website altogether. If this happens regularly, the website’s bounce rates will increase, negatively impacting your SEO, and in extension, your rankings on the search engine result pages.
Creating Dubious Content Pages
The act of creating dubious pages is one that many content creators are guilty of. Have you ever been in an online situation where the content of particular brands seems to exhibit different characteristics? A brand may post content that appears to convey a specific message, yet the real meaning of the content is something else. For example, many websites contain suspicious links. You may find that clicking on these links may initiate unwarranted downloads that may potentially be malicious. As a brand, offering the best user experience for your users is one of the most high-priority objectives. The presence of dubious pages that contain malicious links amounts to a negative user experience. This practice will gravely hurt your rankings because an excellent user experience is one of the foundations of a strong SEO strategy. Therefore, your SEO ranking will be negatively affected if your website provides a below-par user experience.
Working On Cloaked Content
Google Webmaster explicitly advises against having a separate URL link for it and another for your readers. Many website owners are guilty of this practice. Google considers this malpractice of cloaking content a gross violation of its guidelines because it misleads the public. Google recommends having a single, genuine URL link for both itself and your readers as this will encourage it to place you higher on its search engine results pages.
Duplicated or plagiarized content will hurt the SEO rankings. Today, the internet is littered with much-plagiarized content to the extent that Google will immediately pick up on whatever plagiarized content you post on the web. Google considers plagiarized content to be of lower quality and, therefore, will rank it more bass than you desire. The probability that this duplicated content is also full of stuffed keywords is high. This problem of plagiarism plus keyword stuffing will have your content graded as low value by the search engines. This will consequently result in lowered website ranking.
Content is king, and it’s important to make sure you are producing high-quality content that will rank well in search engine results pages. But if your content fails to find a balance between great SEO practices and human readership, it can hurt your website’s SEO efforts. Therefore, your content should be authentic, not mislead people, and it should also be free of features like spam links and unnecessary redirects that will hurt your SEO. The 7 we’ve outlined here should be enough to get you started on the right path to considering how your content impacts search engine rankings. Good luck!
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