Digital Marketing News & Resources
How to Improve Your Web Shop Performance: 6 Things that Can Easily Escape Your Attention
The web shop is the new frontier for any company. It’s where customers find you, and it’s your opportunity to stand out from the competition. How do you ensure that you don’t miss things that can easily escape your attention? Are you doing everything right to have a successful web shop that drives sales?In this […]
How To Generate Leads in The Holiday Season
The holidays are a special time to enjoy the festivities with family and friends. However, it also presents you with an excellent opportunity to grow your business. Just like everyone else caught up in the holiday mood, your competition may use this period to take some time off from doing business. It is why you […]
What Happens When You Skimp On Your Marketing Efforts?
During economic challenges, it is the norm for many businesses to cut costs to increase their profits. Marketing expenses are top in the list of costs businesses tend to skimp during tough times. Many forget the fact that profits can only grow higher if you invest in marketing. Skimping on your marketing efforts exposes the […]
What are Some Recommended Content Marketing Strategies for Beginners?
Content marketing is a form of marketing that involves creating, publishing, and distributing valuable and relevant online content, e.g., blog posts, to stimulate interest in the products and services of a brand. Content marketing is however not intended to ‘explicitly’ promote the brand but instead spark the interest of a targeted online audience and retain […]
Using The Right Platform for Social Media Marketing
Every small business knows that social media is a powerful way to connect with customers, boost brand awareness, and increase sales. However, not all social media platforms are good for your business as not all will help you achieve your goals. Keep reading to find out the FIVE FACTORS you need to consider for using […]
How To Track Your Digital Marketing Performance + Trends to Follow?
Digital marketing is a term that encompasses paid search, social media, email campaigns, and more. If you’re responsible for making your company’s digital marketing work, it’s not enough to just publish content and hope people find it. You need to track how successful these efforts are so you can make adjustments when needed. Therefore, digital […]
Web Design And SEO: How to Boost Rankings with A Great Design
Everyone loves to navigate a beautiful website. However, a pretty website design is not all you need to boost rankings on search results. A website must also be designed for Search Engine Optimization to serve the needs of your target customer and boost your brand’s visibility. When you design a website that offers visitors easy […]