Digital Marketing News & Resources
What are Some Recommended Content Marketing Strategies for Beginners?
Content marketing is a form of marketing that involves creating, publishing, and distributing valuable and relevant online content, e.g., blog posts, to stimulate interest in the products and services of a brand. Content marketing is however not intended to ‘explicitly’ promote the brand but instead spark the interest of a targeted online audience and retain […]
Using The Right Platform for Social Media Marketing
Every small business knows that social media is a powerful way to connect with customers, boost brand awareness, and increase sales. However, not all social media platforms are good for your business as not all will help you achieve your goals. Keep reading to find out the FIVE FACTORS you need to consider for using […]
How To Track Your Digital Marketing Performance + Trends to Follow?
Digital marketing is a term that encompasses paid search, social media, email campaigns, and more. If you’re responsible for making your company’s digital marketing work, it’s not enough to just publish content and hope people find it. You need to track how successful these efforts are so you can make adjustments when needed. Therefore, digital […]
Web Design And SEO: How to Boost Rankings with A Great Design
Everyone loves to navigate a beautiful website. However, a pretty website design is not all you need to boost rankings on search results. A website must also be designed for Search Engine Optimization to serve the needs of your target customer and boost your brand’s visibility. When you design a website that offers visitors easy […]
Why DIY-Ing Your Digital Marketing Efforts Is Hurting Your Business
Digital Marketing Things That You Should Not DIY When you have a small business, it can be tempting to try and do everything on your own. You might think that you’ll save money and build stronger company culture by doing things yourself. However, many aspects of marketing require expertise to make the right decisions for […]