Digital Marketing News & Resources

Common KPIs to Measure Your Web Shop Performance
A webshop is a place where your customers can buy your products and services. To make this process as efficient as possible, you need to have KPIs that measure the success of your website. These metrics are also useful in indicating the weaknesses of your webshop for you to take the appropriate remedial measures. This […]

7 Content Mistakes that are Hurting Your SEO
Digital marketers know the importance of content. They have to create a lot of it to keep their audience engaged and coming back for more. But without careful consideration, they can end up with low-quality content that ends up hurting their SEO. Most Common Content Mistakes that you are making in your SEO More brands […]

The 6 Marketing Trends of 2022
The marketing landscape is changing fast. Marketers must keep up while still maintaining their brand experience across channels that include mobile devices and desktop computers. The future can be bright for those who can deliver personalized experiences at scale and stay through the dynamic world of social media. To remain relevant and current, marketers need […]

How to Prepare Your Digital Marketing Strategy for 2022
The digital marketing strategies you put in place for 2022 should create more sales and higher engagement rates than you did in 2021. However, the rapid shifts in the technological landscape and changes in the way brands interact with their customers can make preparing your digital marketing strategy for 2022 quite challenging. If you need […]

5 Ways to Identify and Fix Keyword Cannibalization
Keywords 101 Conducting online searches is the fastest way people look for products and services that they need. If the users know the exact search terms that they can use to get their desired results, the searching process becomes faster and effortless. The best and most appropriate keywords help customers find you quickly and improve […]

Five E-commerce Tools to Measure Your Web Shop Performance
What defines an e-commerce site? This is not just the products they sell, but how well those products are doing. A successful webshop is measured by its performance in terms of traffic, conversion rates, revenue, and customer satisfaction. If you’re looking for tools to measure your webshop performance, this article will provide some insight into […]

Digital Marketing VS Traditional Marketing: Which is Better?
Adopting the best form of marketing for your business is essential. Whether you choose digital marketing or a traditional form of marketing, a high Return on Investment is always the desired goal. This blog shall explore the differences and benefits of digital and traditional marketing and determine better for your business. What Is Digital Marketing? This […]