Digital Marketing News & Resources

The Ultimate Guide to Creating a Digital Marketing Strategy for Mompreneurs
Digital marketing can be a daunting task if you’re a mompreneur. With all the different channels and constantly changing algorithms, it’s hard to know where to start or stay on top of trends. In this post, we’ll take a deep dive into what digital marketing is and why it’s essential for your business. We’ll also […]

How To Use Social Listening To Boost Your Brand’s Reputation
Ever since social media became the dominant form of communication, it has become increasingly crucial for brands to engage with their audiences on these platforms. It’s essential to stay on top of what people are saying about your brand, whether it’s positive or negative feedback, to maintain the trust you’ve built up with followers. It […]

How to Improve Your Web Shop Performance: 6 Things that Can Easily Escape Your Attention
The web shop is the new frontier for any company. It’s where customers find you, and it’s your opportunity to stand out from the competition. How do you ensure that you don’t miss things that can easily escape your attention? Are you doing everything right to have a successful web shop that drives sales?In this […]

How To Generate Leads in The Holiday Season
The holidays are a special time to enjoy the festivities with family and friends. However, it also presents you with an excellent opportunity to grow your business. Just like everyone else caught up in the holiday mood, your competition may use this period to take some time off from doing business. It is why you […]

What Happens When You Skimp On Your Marketing Efforts?
During economic challenges, it is the norm for many businesses to cut costs to increase their profits. Marketing expenses are top in the list of costs businesses tend to skimp during tough times. Many forget the fact that profits can only grow higher if you invest in marketing. Skimping on your marketing efforts exposes the […]

What are Some Recommended Content Marketing Strategies for Beginners?
Content marketing is a form of marketing that involves creating, publishing, and distributing valuable and relevant online content, e.g., blog posts, to stimulate interest in the products and services of a brand. Content marketing is however not intended to ‘explicitly’ promote the brand but instead spark the interest of a targeted online audience and retain […]

Using The Right Platform for Social Media Marketing
Every small business knows that social media is a powerful way to connect with customers, boost brand awareness, and increase sales. However, not all social media platforms are good for your business as not all will help you achieve your goals. Keep reading to find out the FIVE FACTORS you need to consider for using […]