How To Build A Marketing Calendar

Creating an effective marketing calendar yearly can be tedious but very helpful. It helps get your whole team on the same page with expectations, what is coming up to communicate to the public and how everyone can help.

In this step-by-step process, I’ll walk you through how to create a marketing calendar to coordinate your marketing efforts.

So, let’s get started:

1. Determine the special events/holidays for your industry that you want to optimize

2. Decide which channels you’ll use

3. Review a system or template that is easy for everyone on your team to use

4. Determine the team members involved

5. Brainstorm content ideas

Holiday Marketing Calendar for 2023

Here is a list of useful holiday marketing calendars that you can use to plan your marketing campaigns for 2023.

January 2023

January 1 – New Year’s Day
January 1 – Science Fiction Day
January 14 – National Dress Up Your Pet Day
January 17 – Martin Luther King Jr Day
January 20 – Get to Know your Customers Day
January 29 – National Puzzle Day

February 2023

February 1 – Lunar New Year
February 9 – World Pizza Day
February 14 – Valentine’s Day
February 15 – Singles Awareness Day
February 21 – Presidents’ Day

March 2023

March 1 – Mardi Gras
March 2 – Ash Wednesday
March 8 – International Women’s Day
March 17 – St. Patrick’s Day
March 18 – World Sleep Day
March 19 – Let’s Laugh Day

April 2023

April 1 – April Fool’s Day
April 10 – Siblings Day
April 17 – Easter
April 22 – Earth Day
April 27 – Denim Day

May 2023

May 3 – Teachers’ Day
May 5 – Cinco de Mayo
May 8 – Mother’s Day
May 13 – Friday the 13th
May 30 – Memorial Day

June 2023

June 8 – Best Friends Day
June 14 – Flag Day
June 19 – Juneteenth Independence Day
June 19 – Father’s Day
June 21 – First Day of Summer
July 24 – Parents’ Day

July 2023

July 4 – Independence Day / 4th of July
July 8 – National Video Games Day
July 17 – World Emoji Day
July 17 – Ice Cream Day
July 20 – National Hot Dog Day
July 30 – Friendship Day

August 2023

August 5 – International Beer Day
August 8 – International Cat Day
August 9 – Book Lovers Day
August 26 – National Dog Day

September 2023

September 5 – Labor Day
September 11 – Grandparents Day
September 21 – International Day of Peace
September 22 – First Day of Autumn / September Equinox
September 27 – World Tourism Day
September 30 – International Podcast Day

October 2023

October 5 – World Teacher’s Day
October 10 – World Mental Health Day
October 24 – Diwali
October 31 – Halloween

November 2023

November 6 – Daylight Savings Time
November 11 – Veterans Day
November 15 – National Entrepreneurs Day
November 24 – Thanksgiving
November 25 – Black Friday
November 26 – Small Business Saturday
November 28 – Cyber Monday

December 2023

December 16 – National Ugly Christmas Sweater Day
December 18 – Free Shipping Day
December 24 — Christmas Eve
December 25 — Christmas Day
December 26 — Boxing Day
December 31 — New Year’s Eve

Final Thoughts

As you saw in the previous sections, a marketing calendar is absolutely essential for a business. You need to decide on the format of your calendar, plan ahead and optimize your strategy along the way. The more details you put down, the easier it will be to keep track of your efforts and performance.

If you decide you want to take it to the next level, you can download or create a marketing calendar template of your own that you’ll be able to use year after year.

How To Build A Marketing Calendar